Our Story
Koodai Kind is housed under In Kind and Brave Company
In Kind and Brave Company is a modern house of brands rooted in design, detail, and storytelling. We create products and nurture brands that give you a timeless yet relevant experience, blending cultural context with contemporary sensibilities.
Designed with care.
Crafted with precision.
Made to be classic and timeless.
WHAT KIND & BRAVE MEANS TO US :
✦ OUR NORTH STAR ✦
KIND IS
DELIBERATE.
Kind is intentionality. Kind is in the details. Kind is knowing how we build is just as important as what we build.
At our house, “Kind” means:
- Working with textiles out of respect for materials and the people who make them
- Choosing better, and amplifying local artistry with honest materials every step of the way
- Being Kind to ourselves as founders, creators, and caregivers, even when the hustle says otherwise
- Being Kind to our customers, as we continue to ensure their experience is grounded in nostalgia and cultural identity
BRAVE IS STARTING ANYWAY.
Brave is not the absence of fear; It’s when you do it anyway, with shaky hands and a steady heart.
At our house, “Brave” means:
- Creating your own product when the world says “wait till you’re really ready”
- Creating from our own cultures, languages, textures - and owning every bit of it
- Saying yes to and attempting things we haven’t done before, but know that we are capable
- Making the hard choices to produce ‘real’ in a world of ‘new and fast’
Livelihood at the Centre
We believe in business as a launchpad for the dignity and economic freedom of founders, makers, and communities.
- Respectful sourcing and fair working conditions
- Conscious production choices
- Transparent storytelling that honours people, not just aesthetics
- We don’t expect perfection. But intention and accountability matter deeply.